Paradise Road is a full-service hot rod, custom and lowrider shop in Nagoya, Japan. The shop is owned and run by Junichi Shimodaira. Junichi started his business in February 1987. In addition to importing American cars and parts, Paradise Road became a full-service hot rod, custom, and lowrider shop capable of a variety of construction tasks. Paradise Road is known for customizing less popular American car models and styles, and its reputation attracted a visit from American Kustom Kulture icon Ed “Big Daddy” Roth in 2001.